- Establish channel strategies along with execute associated plans.

- Prepare trade promotional plan in designated channels with crucial customers.

- Coordinate media placements, public relation programs, host events and participate in all community events.

- Coordinates activities associated to organization participation at trade shows or events.

- Develop ATL/BTL activities on focus products.

- Increase success rate of promotions and brand perception (Campaign and loyalty programs).

- Work to develop trade communications - traditional and digital.

- Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives and revenue target.

- Provide feedback to management on new product launches or re-launch initiatives.

- Development and execution of trade / consumer promotions including pricing, sales estimates, operations liaison and POS development.

- Recommend and develop local market promotions to promote sales.